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Adweek Feed Breaking News in Advertising, Media and Technology

  • DDB New York Welcomes Creative Duo From Grey as Co-CCOs
    by Erik Oster on January 23, 2018 at 7:39 pm

    DDB New York has hired Lisa Topol and Derek Barnes as co-CCOs, effective in March. The duo will lead the agency's creative department across a client roster that includes Unilever, Mars, PepsiCo, Henkel, Merck, Tribeca Enterprises and Cotton Inc while reporting to DDB North America CCO Ari Weiss. "Lisa and Derek have had careers that... […]

  • Nielsen Social Content Ratings, Week of Jan. 15: The Matchup for Super Bowl LII Is Set
    by David Cohen on January 23, 2018 at 7:25 pm

    The National Football League's two conference championship games far surpassed anything else television had to offer during the week of Jan. 15, according to the Nielsen Social Content Ratings. The American Football Conference Championship game on CBS, in which the host New England Patriots edged the Jacksonville Jaguars for a spot in Super Bowl LII,... […]

  • Facebook Is in a Trust Crisis
    by Tim Carmody on January 23, 2018 at 7:13 pm

    Trust is a tricky thing. Do you trust that someone is telling you the truth? Do you trust them with your secrets? Do you trust that they will continue to behave in a similar way tomorrow as they do today? Do you trust that they are trying to do the right thing? If there were... […]

  • Flicks: Facebook’s New Way of Measuring Time
    by David Cohen on January 23, 2018 at 6:40 pm

    Facebook just created a new way to measure time, but you won't be seeing it on your Apple Watch. The social network introduced Flicks, which are aimed at simplifying the process for programmers and developers working with media. One Flick is equal to 1/705600000 second, which is slightly larger than a nanosecond. However, Flicks are... […]

  • Ashley Madison Gives You One More Reason to Go Running in the Morning
    by Angela Natividad on January 23, 2018 at 6:16 pm

    Why do runners run? Ashley Madison provides at least one answer in "Morning Run," which turns out to be a humorous spoof on the tropes of sports advertising geared to women. Keep running, lady! Ashley Madison's had a run of its own this past few years. In 2015, a security breach gave it two major... […]

  • Hulu Will Return to the Super Bowl for the Second Straight Year
    by Jason Lynch on January 23, 2018 at 5:46 pm

    A year after running its first Super Bowl ad for an original series--which then became the first overtime spot in Super Bowl history--Hulu will be returning to the Big Game on Feb. 4, airing a Super Bowl spot for the second straight year. The streaming service confirmed its return to the Big Game, but for... […]

  • Translation Names New Chief Strategy Officer as Well as New Head of Talent
    by Lindsay Rittenhouse on January 23, 2018 at 5:02 pm

    Translation, which describes itself as a full-service communications agency, today announced it hired Daniel Cherry III to be its new chief strategy officer. He formerly served as the chief marketing and innovation officer of three-time Stanley Cup champion the New Jersey Devils and the team's home arena, the Prudential Center. The shop also hired Britta... […]

  • Tumblr: Here’s How to Change Your Username in the Mobile App
    by Brandy Shaul on January 23, 2018 at 4:40 pm

    Tumblr recently introduced the ability for users to change their username within the Tumblr mobile application. Formerly, this could only be done on Tumblr's website. Our guide will show you how this feature works. Note: These screenshots were captured in the Tumblr app on iOS. Step 1: Tap the account icon in the bottom-right corner... […]

  • Samsung Flips the Script on ‘Can Do’ Advertising for an App That Keeps You Awake While Driving
    by David Gianatasio on January 23, 2018 at 3:42 pm

    "Can do" spirit can only take you so far. Especially if you're falling asleep behind the wheel--which can, of course, cost you your life and endanger others. No matter how strong, bright or wakeful you fancy yourself, remember: No one can resist the sweet slumber song of Morpheus. When its comes to tired driving ...... […]

  • Twitter COO Anthony Noto Is Leaving to Become Chief Executive at SoFi
    by Marty Swant on January 23, 2018 at 3:26 pm

    Twitter chief operating officer Anthony Noto is leaving the company to become CEO of SoFi. Today, SoFi, a financial services company, announced the news in a statement, citing Noto's "deep understanding of technology, consumer and financial businesses." "I'm grateful to the SoFi board for this extraordinary opportunity to lead one of the most important new... […]

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